Brian Liu revolutionized the legal landscape as the Founder and former CEO of LegalZoom. At ElmTree Law, Brian continues his mission to democratize the law and make estate planning simpler.
Brian Liu revolutionized the legal landscape as the Founder and former CEO of LegalZoom. At ElmTree Law, Brian continues his mission to democratize the law and make estate planning simpler.
When Brian founded LegalZoom in 1999, he saw the potential for the internet to make basic estate planning documents more accessible and affordable. He quit his former job at a prestigious law firm to focus on the people he cared most about – families and small business owners, not large corporations. Through that passion, he built LegalZoom into the most recognized brand name in law.
ElmTree Law takes that mission a step further. Based on his personal experience of helping his parents with their living trusts, he saw the need for a more individualized approach with a dedicated expert. By combining experienced attorneys with a streamlined process, ElmTree provides real peace of mind and makes estate planning effortless.
In addition to leading ElmTree Law, Brian serves on the advisory panel for Lawtech UK, a public-private partnership dedicated to increasing access to justice through technology. He is also actively involved in startups inside and outside of law, serving on the Board of Da Zen Theranostics, an oncology platform in clinical trials.
Brian started his legal career at the prestigious law firm of Sullivan & Cromwell in 1996 before going in-house to Oaktree Capital Management, and then founding LegalZoom. He earned his law degree from UCLA and continues to drive innovation and investment in the Los Angeles startup ecosystem.